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About us

We are the Tannery Arena Company and we deal with the creation and the high-quality leather treatment.

Our website address is:

This Privacy Policy defines what data are collected and how they are used, disclosed, transferred and / or stored by the Site.

This website collects your Personal Information.

Data Controller

Company owner is the controller of your personal information: Luana Arena

Email address of the Company Owner:

Types of Data Collected

We collect the personal information when you interact with us, either independently or through third parties, via this website and it includes: email, first name, Cookies, Usage data, various types of Data, last name and phone number.

Full details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the data collected. Personal Information may be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Application.

Unless otherwise specified, all the Data required by this Application are mandatory. If the User refuses to communicate them, it may be impossible for this Application to provide the Service. In cases where this Application indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or on its operation.

Users , that have doubts about which data are mandatory, are encouraged to contact the owner.

Any use of Cookies – or other tracking tools – by this Application or  holders of third-party services  of this Application, unless otherwise specified, it has the purpose to provide the Service requested by the User, in addition to the additional purposes described in this document and in the Cookie Policy, if it is available.

The User assumes the responsibility of personal data of third parties that have been obtained, published or shared through this Application and he guarantees to have the right to communicate or disseminate them, freeing the Owner from any liability to third parties.

Mode and place of processing of the collected data

Treatment Modalities

The Data Controller takes the appropriate security measures to prevent the unauthorized access, disclosure, modification or destruction of Personal Data.

Processing is carried out using IT and / or telematic tools, with organizational methods strictly related to the purposes indicated. In some cases, other parties, that are involved in the organization of this Application, can have access to the Data (administrative, commercial, marketing, legal, system administrators) or external subjects (such as providers of third party technical services, postal couriers, hosting providers, IT companies, communication agencies) can be also appointed, if necessary, managers of the treatment by the Data Controller. The updated list of the Managers can always be requested from the Data Controller.

Legal basis of the processing

The Data Controller processes the Personal Data relating to the User in the event that one of the following conditions exists:

  • the User has given consent for one or more specific purposes; Note: in some jurisdictions the Owner may be authorized to process the Personal Data without the User’s consent or another of the legal bases specified below, as long as the User does not object (“opt-out”) to this treatment. However, this is not applicable if the processing of Personal Data is regulated by European legislation regarding the protection of Personal Data;
  • the processing is necessary for the execution of a contract with the User and / or for the execution of pre-contractual measures;
  • the processing is necessary to fulfill a legal obligation to which the Data Controller is subject;
  • the processing is necessary for the performance of a task carried out in the public interest or for the exercise of public authority that the Owner has;
  • the processing is necessary for the pursuit of the legitimate interest of the owner or third parties.

In any case, it is always possible to ask the Owner to clarify the concrete legal basis of each treatment and in particular to specify whether the treatment is based on the law, provided for by a contract or it is necessary to conclude a contract.

Place of Personal Data’s processing

The Data are processed at the operational headquarters of the Data Controller and in any other place where the parties involved in the processing are located. For more information, you can contact the owner.

The User’s Personal Data may be transferred to a country other than the one in which the User is located. To obtain further information on the place of processing, the User can refer to the section concerning the processing of Personal Data.

You have the right to obtain information regarding the legal basis for the transfer of Data outside of the European Union or to an international organization of public international law or consisting of two or more countries, such as the UN, as well as regarding the security measures taken by the Data Controller to protect the Data. If one of the transfers  takes place, the User can refer to the respective sections of this document or request information from the Data Controller by contacting him at the data reported at the beginning.

Retention period

The Data are processed and stored for the time required by the purposes for which they were collected.


  • Personal Data collected for purposes related to the execution of a contract between the Owner and the User, it will be retained until the execution of the contract is completed.
  • Personal Data collected for purposes related to the legitimate interest of the Data Controller, it will be retained until such interest is met. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Data Controller.

When the processing is based on the consent of the User, the Data Controller may retain the Personal Data for a longer period until such consent is revoked. Furthermore, the Data Controller may be obliged to keep Personal Data for a longer period in compliance with a legal obligation or with the order of an authority.

At the end of the retention period the Personal Data will be deleted. Therefore, the right of access, cancellation, rectification and the right to data portability can no longer be exercised, at the end of this term.

The use of the collected data

the User’s Data are collected to allow the Owner to provide its Services, as well as for the following purposes: Contacting the User, Managing addresses and sending email messages, Interaction with external social networks and platforms, Commercial affiliation, comment on the contents, management of RSS feeds, statistics, access to accounts on third party services, backup and backup management, payment management, hosting and backend infrastructure, interaction with data collection platforms and other third parties, heat mapping and recording sessions, registration and authentication, Remarketing and behavioral targeting, Advertising, Displaying content from external platforms, Interaction with online survey platforms, Management of user databases, Platform and hosting services and Management of landing pages and invitation pages.

To obtain further detailed information on the purposes of the processing and on the Personal Data concretely relevant to each purpose, the User can refer to the relevant sections of this document.

Details on the Personal Data’s treatment

Personal Data are collected for the following purposes and using the following services:

Registration on the site

By using the registration form, you consent to register:

  • username
  • email
  • password

it will allow access to the services offered by our site. The data will not be used for other purposes. For users who register on our website, we also store other personal information that they provide in their user profile. All users are registered indefinitely, but they can view, edit (except their username that they can not change) or delete their personal information at any time. Website administrators can also view and edit this information. For more information you can contact the site owner.

Contact form

Our site has a contact form where the following personal data are requested:

  • first name
  • email

Your personal data will only be used to be contacted for the purposes of our website and will not be disclosed to third parties. Personal data will be kept until the end of the relationships with our website, they are received in email format and are not kept in the site database.

Form of reserved access area

By filling out the request form, you will be asked for personal data

  • username
  • email
  • name and surname
  • company
  • activity profile
  • use category
  • activity address
  • province
  • nation
  • phone

personal data will be used exclusively to access our reserved area and to contact you according to the working purposes of our website. Personal data will not be transferred to third parties or used for other purposes. Personal data will be kept until the end of the relations with our website, they are received in email format and are kept in the site database until the request for removal by the user. For more information you can contact the Tannery Arena personal data manager.

Content and services incorporated by other websites

The Articles on this site may include embedded content (such as videos, images, articles, etc.). The contents embedded by other websites behave exactly the same way as if the visitor had visited the other website.

These websites may collect your data, use cookies, integrate additional third-party tracking, and monitor interaction with that embedded content, including tracking your interaction with embedded content if you have an account and you are logged in to that website.

These are the services listed below:


This site uses anonymized tracking of google analytics to determine the daily visits and it is therefore in compliance with the privacy policy. Privacy Policy Google Analytics


We use the facebook like page plugin to display the latest posts on the company’s facebook page on the site. For more information visit the Facebook Privacy Policy


We use Youtube video embed to present the company on the pages of our website. For more information visit the YouTube Privacy Policy


The contact page displays the position of our agency through the use of a third-party service from Google Privacy Policy Google

Cookie Policy

This website uses cookies to improve the browsing experience. The decision to accept or not the use of cookies will be maintained for the period of one month. To learn more and to read the detailed information, the User can consult the Cookie Privacy Policy

External links to the site

The site may contain external links that refer to other websites. In this case the responsibility for the processing of your personal data will fall directly on the external sites where you will be directed.

How we protect your data

On this site: we encrypt personal data in the database, we use randomly generated, extremely complex passwords, we protect computers from external accesses, we do not store data outside of the website or email.

What procedures we have set up to prevent data breach.

In the event of an escape or a loss of data in addition to the fulfillment required by law, we are committed to change the password, to introduce more protection systems in collaboration with the hosting provider.

User Rights

Users may exercise certain rights with reference to the Data processed by the Data Controller.

In particular, the User has the right to:

  • withdraw consent at any time. The User can withdraw consent to the processing of their Personal Data previously expressed.
  • object to the processing of personal data. You may object to the processing of your data when it occurs on a legal basis other than your consent. Further details on the right of opposition are indicated in the section below.
  • access your data. The User has the right to obtain information on the Data processed by the Data Controller, on certain aspects of the processing and to receive a copy of the Data processed.
  • verify and request correction. The User can verify the correctness of his Data and request its updating or correction.
  • obtain the limitation of the treatment. When certain conditions are met, the User may request the limitation of the processing of their Data. In this case the Data Controller will not process the Data for any other purpose except for their conservation.
  • obtain the cancellation or removal of their Personal Data. When certain conditions are met, the User can request the cancellation of their Data by the Owner.
  • receive your data or make them transfer to another owner. You have the right to receive your data in a structured format, commonly used and readable by automatic device and, where technically feasible, to obtain the transfer without hindrance to another holder. This provision is applicable when the Data are processed with automated tools and the processing is based on the User’s consent, on a contract of which the User is a member or on contractual measures connected to it.


Details on the right of opposition

When Personal Data are processed in the public interest, in the exercise of public authority to which the Owner is invested or to pursue a legitimate interest of the Owner, the users have the right to oppose the processing for reasons related to their particular situation.

It should be noted that, if their data are processed for direct marketing purposes, they can oppose the processing without providing any reasons. To find out if the Owner deals with data for direct marketing purposes, the users can refer to the respective sections of this document.

How to exercise the rights

To exercise their rights, the user can direct a request to the contact details of the owner, which are indicated in this document. The requests are deposited free of charge and processed by the Owner as soon as possible, in any case within a month.

More information on treatment

Defense in court

The User’s Personal Data may be used by the Owner in court or in the preparatory stages of its possible establishment for the defense against abuse in the use of this Application or of related Services by the User.

The User declares to be aware that the Data Controller may be obliged to disclose the Data by order of the public authorities.

Specific information

At the request of the User, in addition to the information contained in this privacy policy, this website may provide the User with additional and contextual information regarding specific Services, or the collection and the processing of Personal Data.

System logs and maintenance

For needs related to operation and maintenance, this Application and any third party services  may collect system logs, ie files that record the interactions and may also contain Personal Data, such as the User IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time to the Data Controller, using the contact details.

Response to “Do Not Track” requests

This site does not support “Do Not Track” requests.

To find out if any third-party services used support them, the User is invited to consult their respective privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by informing Users on this page and, if possible, on this website as well as, if technically and legally feasible, by sending a notification to Users through one of the contact details held by the Owner. Please therefore consult this page regularly, referring to the date of the last modification indicated at the bottom.

If the modifications concern treatments whose legal basis is consent, the Data Controller will collect the User’s consent again, if necessary.

Definitions and legal references

Personal Data (or Data)

It constitutes personal data any information that, directly or indirectly, also in connection with any other information, including a personal identification number, makes a physical person identified or identifiable.

Usage Data

This information is collected automatically through this Application (also from third party applications integrated into this Application), including: IP addresses or domain names of the computers used by the User that he connects with this Application, addresses in URI notation ( Uniform Resource Identifier), the time of the request, the method used in forwarding the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (success, error, etc.) the country of origin, the characteristics of the browser and the operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference to the sequence of the pages consulted, to the parameters relating to the operating system and the IT environment of the User.


The person who uses this application that, unless otherwise specified, coincides with the person interested.

Person Interested

The natural person to whom the Personal Data refers.

Data Processor (or Manager)

The natural person, legal person, public administration and any other entity that processes personal data on behalf of the Owner, as set out in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body which, individually or together with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures related to the operation and the use of this application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The hardware or software tool through which the Personal Data of Users are collected and processed.


The Service provided by this Application as defined in the relevant terms (if any) on this site / application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union contained in this document shall be extended to all current member states of the European Union and the European Economic Area.


Small portion of data stored in the User’s device.

Legal references

This privacy statement is drawn up on the basis of multiple legislative systems, including articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy statement only concerns this Application.